Posts Tagged ‘Gardening’

Direct Response Advertising

September 25th, 2022

Advertising

Direct Response marketing is accountable. It is advertising you can justify and track. Not only is direct response marketing measurable but it can easily be adapted to fit your advertising budget.

The heart of direct response advertising is in the planning,Guest Posting organizing and pricing of the marketing campaign. Small business entrepreneurs must match mailing list selection to prospect profiles and design a campaign that targets the customer. Most importantly, providing follow up service with back-end analysis, fulfillment of orders and inquiries this allows a small business to test and measure campaigns quickly and inexpensively.

A small business financial planner can than focus on the most profitable segments of a campaign. Direct response marketing is efficient its small target groups made up of the most interested prospects for a product or service.

Direct mail and direct marketing are sometimes used interchangeably. Direct marketing can be used effectively in many different media’s and is not limited to direct mail advertising. Direct marketing goes far beyond sending self contained mailers. This reality is truer online since, accumulating opt-in permission based names for e-mail promotions can be done at a fraction of the cost of bulk mail marketing campaigns. I can help you during the critical planning stages e-mail me at [email protected] for more information.

Direct response advertising can be used in variations to support marketing and promotional activities for driving traffic to your Web site or inquiries for a product or service

A study recently published in the Marketing section of the Wall Street Journal (December 2002.) Indicates that media spending will shift away from traditional media advertising and switch towards Internet marketing and direct mail since they appear to be more promising. “E-mail marketing is more measurable and is seen as a good value for the money as people get better customer targeting”.
The growth of direct response marketing online and off has grown tremendously over the last few years. The benefits and profit potential online has been recognized worldwide and will be the number one advertising vehicle both online and off for the following reasons.

Advantages and Disadvantages of Direct Marketing – The Ups and Downs of Marketing Direct

March 22nd, 2022

Direct marketing remains a powerful media channel. Yet, in today’s multimedia environment some question the value of direct marketing. The best way to pin down the truth of that sentiment is to look at the advantages and disadvantages of direct marketing vs. digital marketing.

Advantages of Marketing Direct

• Remains an effective and popular media channel. In a survey of marketers, 57% said they considered print media such as white papers and research reports effective. Besides its effectiveness, it’s also still popular. For example, 61% of marketers use white papers.

• A workhorse media channel that educates, brands, and more. The bread-and-butter of B2B marketing consists of educating potential buyers about complex products and solutions. You have research reports, brochures, and data sheets, to name a few. Marketing direct also offers a cradle-to-grave solution that includes branding, lead generation, and customer nurturing.

• Tailored content to targeted audience. Marketing content comes in various forms to address prospects’ needs in any phase of the buying cycle. So B2B marketers can easily tailor their information to a specific audience. Why is that important? It’s essential because it ensures you provide relevant, useful and timely information your prospects want and need.

Disadvantages of Marketing Direct

• Social media’s explosive growth will crush marketing direct. Trends clearly show growth in online and mobile media consumption. Meanwhile growth in marketing direct shows no growth. We may have reached an inflection point, with digital media being the preferred way to engage prospects.

• Decision makers don’t have time to read. Today’s marketing makes reading optional. Media-rich tools like blogs, micro-blogs, SlideShare, Vimeo, You Tube, photos (Pinterest) and infographics, deliver marketing messages quickly and easily, while entertaining you.

• Real-time marketing can’t be beaten. Social media’s growth in part depends on its instantaneous messaging and responsiveness. You can post a social media tweet or post and have it reach your target audience in seconds. Customer engagement with social media is unrivaled.

Go with Tried-and-True or Up-and-Coming?

In nutshell, marketing direct clearly remains a stalwart. It’s effective. It’s efficient. And it’s still highly consumable in the B2B space.

On the flip side, growth in digital marketing shows impressive growth. It’s catching on fast. Given this backdrop, rather than throwing your eggs in one basket, you can benefit from combining marketing direct and digital.

Combining them helps smooth out the ups and downs of both for maximum effectiveness. The synergies of these two offer more than either channel can deliver on its own.

That makes a strong case for continuing to exploit both. Looking at them this way, you’ll maximize your marketing spend and produce more engaging, relevant, and consumable marketing content.